Welcome to series two episode two of AI Life Tools, this is the podcast and article helps you discover some of the AI tools that are available to support your daily life and work. I’m Ellen your host, I run Alcea Consulting an artificial intelligence consultancy that helps businesses get to grips with AI covering everything from artificial intelligence strategy to the implementation of solutions and tools.
In this blog we’re going to be diving into the world of AI tools for Marketing tasks.
There’s a wide range of tools available on the market that are designed to help businesses of all sizes and across all industries manage their content, create new material and gain data insights to know what marketing material works best. So, this week I’ve been delving into the world of Marketing AI tools and here are ten tools I’ve found that cover a range of activities and business sizes. The one small caveat I’ve got is that there are just so many marketing AI tools out there that I think we’re going to be doing a marketing episode each series to keep pace!
Our first marketing AI tool is Jasper AI
Jasper is an AI writing tool designed to help marketing teams create high-quality content faster and more efficiently. It uses generative AI to write text, from blog posts and social media captions to website copy and marketing emails. Jasper offers a variety of features, including content creation, rephrasing, and optimization, as well as project management and analytics.
So, who’s Jasper aimed at? Well, marketing businesses of all sizes, or businesses of all sizes that do marketing. But its features and pricing make it a good fit for enterprise-size marketing teams, so think big. Jasper can help marketing teams save time and money by automating content creation tasks. It can also help marketing teams improve the quality of their content by providing feedback and suggestions.
Our second tool today is MarketMuse. What does this tool do? MarketMuse is an AI-powered content planning and optimization software tool that helps businesses create high-quality content that ranks well in search engines. It’s targeted towards content marketing managers, SEO specialists and business owners who want to improve their website's organic traffic and visibility.
MarketMuse offers a variety of functionalities, including:
• Keyword research and analysis
• Content planning and creation
• Competitor analysis
• Content optimization
• Content performance tracking
So, how does it work? Well it’s a tool that works by analyzing a website's existing content and then providing recommendations for how to improve it. The tool uses a variety of factors, such as keyword usage, topic relevance, and content quality, to generate its recommendations. MarketMuse is aimed at businesses of all sizes, but it’s probably going to be most helpful for businesses that have a large website and/or a lot of competition in their industry. The cost of using MarketMuse depends on the size of your business and the number of features you need. There is a free trial available, but paid plans start at $149 per month. It’s important to always remember that with MarketMuse and actually all the other tools we’re talking about today, that all are helpful, but none are a magic solution – they’ll just help you along the way.
Next up is, a tool called GetResponse. Now this is the first tool we’ve looked at this week that is aimed primarily at small and medium sized businesses with a free trial and costs starting at $15 per month. GetResponse helps businesses grow their email list, automate email marketing, and sell products through email. It does this by providing tools such as email templates, landing pages, and autoresponders.
Our fourth Marketing tool is, Ad Creative. On their website, Ad Creative says
“AdCreative.ai is more than just an AI company; they have one of the largest high-conversion ad creative databases, if not the largest.”
So as the name suggests Ad Creative is all about helping businesses to create advertising content that has a good conversion rate with customers. It works by using machine learning to create ads that are more likely to convert, and it also provides features like competitor analysis and ad insights. Users of the tool report that it has helped them save time and money on their advertising campaigns.
Number five, is Semrush. Semrush is an online visibility management and content marketing platform that helps businesses with SEO, PPC, social media, and more. They offer a variety of resources, including webinars, a blog, and an academy. They also have a team of experts who can help with marketing projects. Semrush is a company that has been used by many large brands, such as Tesla, Samsung and Amazon. With three pricing structures it covers a range of options and budgets.
Next up is Pictory AI. And as the name suggests Pictory is all about videos and telling stories with video. As it says on the website, “Generate more leads and boost sales by turning any content into highly shareable videos using the power of AI: fast, scalable, affordable.” This is a tool made for the content marketers, social media managers and educators. With a free plan enabling users to make up to 25 videos a month this is a good tool for startups, SMEs and one person bands on a tight budget.
And now at lucky number seven we have Scalenut. Scalenut is an AI-powered SEO and content marketing platform that helps businesses create high-quality content, improve their website traffic, and rank higher on search engines. It offers a variety of features, including Cruise Mode (for planning and researching content), Content Optimizer (for improving existing content), Keyword Planner (for finding relevant keywords), Marketing Copywriter (for creating different types of marketing copy), and Traffic Analyzer (for tracking website traffic and SEO performance). There are paid subscriptions that start at just under $50 per month and a free trial so this is a good option for SMEs who are looking to adopt an AI marketing tool.
Our next tool this week is Pro Rank Tracker. This as the name indicates is an AI tool aimed at helping users to track their website's ranking on search engine results pages (SERPs). It offers features like daily rank tracking, reporting, and analysis. ProRankTracker is used by SEO agencies, businesses, and individuals who want to improve their website's ranking.
Here are some of the key features of ProRankTracker:
• Rank tracking: Track the ranking of your website's keywords on Google, Bing, Yahoo, YouTube, and Amazon.
• Reporting: Generate reports on your website's ranking progress.
• Analysis: Analyze your ranking data to identify trends and areas for improvement.
• Competition research: See who your competitors are and how they are ranking for your target keywords.
• Local SEO: Track your website's ranking in local search results.
• Mobile SEO: Track your website's ranking on mobile devices.
ProRankTracker is a comprehensive SEO tool that can help businesses of all sizes improve their website's ranking and visibility in search engine results
If you’re looking for an AI tool that can help with SEO then this could be one for you to check out especially as they have pay as you go and subscription payment models.
Now at number nine and our penultimate tool this week is Ad Copy AI. This is an AI-powered tool that helps businesses to in their words supercharge your advertising. It creates high-performing ad copy and creatives too. It uses AI models to generate ad copy that is tailored to the user's specific needs, and it is very easy to use. AdCopy.ai has a 30-day performance guarantee, so users can be see results from using the tool over time. Some of the benefits of using AdCopy.ai include increased click-through rates, improved conversion rates, and reduced advertising costs. Overall, AdCopy.ai is a powerful tool that can help businesses of all sizes create high-performing ads. As the website says,
“Launch countless variations in seconds and get performance insights made by data driven AI models.”
And finally, our tenth and final Marketing AI tool this week is, Looka AI. On their website, they Looka says,
“Use Looka's AI-powered platform to design a logo and brand you love.”
Looka is a branding tool that uses AI to help entrepreneurs design and build their brand. It generates logos, business cards, social media posts, and other branding materials. Looka is targeted at entrepreneurs who are starting a new business or who want to refresh their brand identity.
It works by first having the user enter their company name. The tool then generates hundreds of logo designs based on the user's input. The user can then choose a logo that they like and customize it to their liking. Once the logo is finalized, Looka can be used to create other branding materials, such as business cards and social media posts. Looka offers a free plan that allows users to create a logo and download a few low-resolution files. However, to get access to all of Looka's features, such as high-resolution files and branding materials, users need to purchase a subscription. The cost of a subscription varies depending on the plan that is chosen.
So that’s you have it, 10 top AI tools to help Marketing professionals do their work. From tracking SEO to using generative AI to create new copy these tools offer something for different sized businesses and different budgets. As always with AI tools it’s important to do your research and make sure that not only the tool’s tech offers what you want but also the ethics and values of the company fits with your own business values too.
As always you can find all the links to the tools mentioned in this episode in the show notes and there’s a blog post on alceaconsulting.com’s website. If you have any comments or questions feel free to get in touch. Thanks for listening.