Alcea's why 

Our mission is to be your trusted guide on your AI adoption journey. Everything you need from identifying where AI could be useful to helping your teams adopt AI with confidence, we provide the practical support you need.

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Alcea's how... our values are our guiding principles

We don't do politics, we do values.

We are the Dolly Parton of business help - we don't engage with politics. We provide advice, expertise and practical solutions to businesses looking to solve problems and achieve growth - and we achieve this with AI tools. Our values guide us in how we work with you, and how you work with us. 

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Just plain English

We remove the language barriers around tech and specifically AI tools. We don't do jargon, we do common sense, plain English.  

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It's all built on honesty
Right, let's get this straight. Here at Alcea, we don't mess around with honesty. We're your go-to guide, the one you can rely on. Whether it's sorting things out with clear, practical plans for your business, picking the right AI tools for the job, or guiding your teams through their own AI journey, you see us as the experts you can trust. That's a big deal, so we act with integrity all the time. No ifs, no buts. And we need that from you in return so we can help your business in the most powerful way possible. 

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AI is new, we’re all learning – let’s be cool with it

We're all about learning, no egos here. AI is new and developing all the time, so we’re all about learning and growing as we go. We muck in, try new stuff, and if, on the rare occasion, things go a bit pear-shaped, then that’s OK! We see it as a chance to get better. We're open with ourselves, the team, and you, our clients. We're always on the lookout for shiny new tech and AI tools to keep things fresh and keep us on our toes. All we ask of you is that you share our passion for learning and growing, keep an open mind, and trust us to do the right thing for you, your business, and your people.

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It's all about using AI responsibly 
Let's be honest, AI can be a double-edged sword. That's why we take using it ethically very seriously. We're not messing around here; we have strict rules in place to make sure everything's above board. We reckon AI's a powerful tool for good, but it's up to us, the ones using it, to make sure it stays that way. Using AI responsibly? That's a given with us.

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R-E-S-P-E-C-T find out what it means to… Alcea  
Look, we're all stronger together; that much is obvious. Different backgrounds, ethnicities, sexualities, the whole lot – that's what makes us a brilliant team. We value everyone for their ideas and expertise, with no exceptions. Everyone gets to go to work and be treated with respect, we don’t do rudeness or unprofessional behaviour – however uncomfortable things might be (and sometimes change is uncomfortable). The same goes for our clients, of course – your needs and goals matter to us. Respect goes both ways; that's how we roll. So that’s what we expect: respect and professionalism all day, every day.