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VISION, MISSION and VALUES

Our vision, mission and values guide everything we do. 

Vision

Leading us into the future

To be known as a one-stop shop for the adoption of artificial intelligence (AI), from strategy to implementation for every organisation, large and small.

Mission

What drives us to succeed

The future is AI-powered but it is human-driven. We bring clarity, practical support, and expert knowledge to be the trusted guide for organisations adopting AI tools.

Values

Driven by our values, always

We don't do politics, we do values 

We are the Dolly Parton of consultancy - we don't engage with politics. We provide advice, expertise and practical solutions to organisations who are looking to begin and develop their use of AI tools. We do this working with organisations whose values meet our own: integrity, openness, ethics and respect. 

Integrity 

We behave with integrity at all times. We are in the role of the trusted guide. From helping bring clarity through strategies and plans to recommending AI tools to adopt we are trusted as authoritative, expert and trusted guides, to be worthy of this trust, we lead with integrity, always. 

Openness

We are open and we believe in the power of a growth mindset. We learn from our mistakes and are open to experimenting and trialling new ideas. We embrace failure as a learning opportunity to be better, grow, and try a new way. We are open with ourselves, each other, and our clients. We are open to new technologies and tools. 

Ethics 

Using AI tools ethically is essential. We lead the way in using AI tools ethically, with strict governance. We know that AI can be used for good and bad. It's up to us, as the drivers and adopters of the technology, to make sure we use tools ethically, appropriately, and responsibly, always.

Respect 

Stronger together, by embracing our differences, we are more powerful, more robust and a more positive team. Background, race, ethnicity, and sexuality, everyone is valued equally for their expertise and ideas. We respect our clients, their needs, and their goals, and we expect this respect to be reciprocated. 

Just plain English

We want to remove the barriers around AI adoption, so you'll always get common sense, plain English, and no jargon communications from us. 

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