Privacy Policy
Effective Date: January 2025
Alcea Consulting Limited (“we”, “our”, “us”) is committed to protecting the privacy and security of your personal data. This Privacy Policy outlines how we collect, use, disclose, and safeguard your information when you interact with us or use our services. We comply with applicable data protection laws, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
1. Who We Are
Alcea Consulting Limited is an AI consultancy based in the UK, helping businesses adopt and integrate AI tools and technology effectively. We also use AI tools internally to enhance our operations and service delivery.
2. Information We Collect
We may collect and process the following types of personal data:
- Contact Information: Name, email address, phone number, and business address.
- Professional Information: Job title, company name, and business sector.
- Communication Data: Information from your communications with us, including emails, meeting notes, and feedback.
- Website Data: IP address, browser type, pages visited, and other online identifiers collected via cookies or similar technologies (see our Cookie Policy for more details).
- Service Data: Information related to the services we provide, such as project details and consultancy feedback.
3. How We Use Your Information
We process your personal data for the following purposes:
- To deliver our AI consultancy services.
- To communicate with you regarding enquiries, projects, or updates.
- To improve our services through feedback and analytics.
- To comply with legal and regulatory requirements.
- To market our services, where you have consented or where it is in our legitimate interest to do so.
4. Legal Basis for Processing
We process personal data based on one or more of the following legal grounds:
- Consent: Where you have provided explicit consent.
- Contractual Necessity: To fulfil our obligations under a contract with you.
- Legal Obligations: To comply with applicable laws and regulations.
- Legitimate Interests: To operate and improve our business, provided these interests do not override your rights.
5. Sharing Your Information
We do not sell your personal data. We may share your data with the following parties:
- Service Providers: Third-party vendors who assist us in delivering services, such as cloud hosting or analytics providers.
- Business Partners: Where necessary for joint projects or collaborations.
- Legal Authorities: If required to comply with legal obligations or protect our rights.
All third parties are required to process your data securely and in accordance with applicable data protection laws.
6. Retention of Data
We retain your personal data only for as long as necessary to fulfil the purposes outlined in this policy or as required by law. Retention periods may vary depending on the nature of the data and our legal obligations.
7. Your Rights
Under the UK GDPR, you have the following rights:
- Access: To request a copy of your personal data.
- Correction: To ask us to rectify inaccurate or incomplete data.
- Erasure: To request deletion of your personal data, subject to legal exceptions.
- Restriction: To request a limitation on how we process your data.
- Objection: To object to processing based on legitimate interests or for direct marketing.
- Data Portability: To receive your data in a structured, commonly used, and machine-readable format.
- Withdraw Consent: Where processing is based on consent, you can withdraw it at any time.
To exercise your rights, contact us at info@alceaconsulting.com
8. Security Measures
We implement appropriate technical and organisational measures to safeguard your data against unauthorised access, loss, or misuse. These measures include encryption, access controls, and regular security assessments.
9. International Transfers
If we transfer your data outside the UK, we ensure that appropriate safeguards are in place to protect it, such as standard contractual clauses or equivalent measures.
10. Use of AI in Data Processing
As part of our business operations, we may use AI tools to process data for analytics, automation, or service delivery. AI tools are implemented in compliance with data protection laws and are subject to rigorous security and ethical standards.
11. Updates to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on our website with the updated effective date. We encourage you to review this policy periodically.
12. Contact Us
If you have questions or concerns about this Privacy Policy or our data practices, please contact us:
Alcea Consulting Limited
Registered address: 12, The Courtyard, Buntsford Drive, Bromsgrove B60 3DJ
Email: info@alceaconsulting.com
Privacy Statement
Last Updated: January 2025
Alcea Consulting Limited is committed to protecting the privacy and security of your personal information. This privacy statement outlines our practices regarding the collection, use, and disclosure of personal data when you engage with our services. We operate in compliance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and other relevant UK data protection laws and regulations.
1. Data Collection
We collect personal information when you interact with Alcea Consulting Limited through our website, communication channels, or in the course of providing our services. The types of personal data we may collect include:
- Contact information (e.g., name, email address, phone number)
- Professional information (e.g., job title, company name)
- Communication preferences
- Information you provide voluntarily (e.g., feedback, survey responses)
2. Purpose of Data Processing
We process personal data for the following purposes:
- Providing and improving our consultancy services
- Communicating with you about our services, updates, and promotional offers
- Responding to inquiries and providing customer support
- Using anonymized, non-confidential client feedback or testimonials for marketing purposes (see Section 10)
- Complying with legal obligations
3. Legal Basis for Processing
We process personal data on the following legal bases:
- Consent: When you provide explicit consent for specific processing activities.
- Contractual necessity: When processing is necessary for the performance of a contract.
- Legal obligations: When processing is required to comply with applicable laws and regulations.
- Legitimate interests: When processing is necessary for our legitimate interests, such as improving services, marketing, and maintaining security, provided these do not override your rights and freedoms.
4. Data Sharing
We do not sell, trade, or transfer your personal information to third parties without your consent, except where required by law or as necessary for service delivery. We may share data with trusted third-party service providers, such as IT support, cloud storage providers, and marketing platforms, who assist us in operating our business.
We ensure that these third parties comply with applicable data protection laws and only process your data based on our instructions.
5. Use of AI Tools and Technologies
Alcea Consulting Limited uses artificial intelligence (AI) tools to enhance our services, including content generation, data analysis, and operational efficiency. These tools are used in compliance with UK data protection laws, and your data will be processed securely and responsibly.
If AI tools are used to process personal data, we ensure that appropriate safeguards are in place to protect your information.
6. Data Security
We implement technical and organizational measures to ensure the security of your personal data, including:
- Encryption
- Access controls
- Regular security assessments
Despite our efforts, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.
7. Data Retention
We retain personal data for as long as necessary to fulfill the purposes for which it was collected, including legal, accounting, or reporting requirements. Once the data is no longer needed, we will securely dispose of it.
8. Your Rights
Under the UK GDPR, you have the following rights:
- The right to access, correct, or delete your personal information.
- The right to restrict or object to certain processing activities.
- The right to withdraw consent where processing is based on consent.
- The right to data portability.
- The right to lodge a complaint with the Information Commissioner’s Office (ICO) if you believe your rights have been violated.
To exercise your rights, please contact us at info@alceaconsulting.com.
9. Use of Client Information for Marketing
With your consent, we may use non-confidential information, such as anonymized feedback, testimonials, or case studies, in our marketing materials, including our website and social media platforms.
You have the right to opt-out of this use at any time by contacting us at info@alceaconsulting.com.
10. Changes to this Privacy Statement
We may update this privacy statement to reflect changes in our practices, legal requirements, or other reasons. We will notify you of any significant changes through our website or other communication channels.
11. Contact Information
If you have any questions or concerns about our privacy practices, please contact us at:
Alcea Consulting Limited
Registered address: 12, The Courtyard, Buntsford Drive, Bromsgrove B60 3DJ
Email: info@alceaconsulting.com